Support your marketing efforts with effective and reliable data and system solutions.
VIA Marketing & Sales Support has the systems expertise to implement the best solution for all your sales and marketing needs. From CASS certification of mailing lists to custom built web response sites, our data solutions provide an efficient and reliable way for our clients get information in the hands of the target audience.
A full range of services is available to support mailing list management for clean mailings and better postal rates. Address standardization, merge/purge and NCOA processing, combined with ongoing database maintenance, allow our clients to always have clean data ready for mailings.
To support inquiry response or lead programs, custom built web response sites or links to client sites, with the custom processes behind them, allow your prospects or customers to request information and receive it either electronically or VIA mail, while never realizing they are dealing with a company other than yours.
VIA's Data Services include:
| Web Based Response Sites | PURL Management | List Management |
| Merge/Purge | NCOA | CASS Certification |
| Database Management | Data Entry | Broadcast Email |
| Rebate Programs | Loyalty Programs | Custom Reporting |
| Magnetic Card Encoding | IVR Systems | List Hygiene |
| Zip Correction & Coding | BRC Management | File Conversion |
| Address Standardization |
The consultant had a problem: Hired by a major credit card company to develop a travel club, he needed to find a marketing logistics company that could support the endeavor. This was particularly tricky given the rigorous information transaction requirement of his client, the credit card company.
VIA was able to solve the consultant's problem by building a web-based customer communication system so that agents of the club could access all customer information including travel history, preferences and demographic data. Enrollee data was transmitted daily from the credit card company to VIA, who then produced and mailed four-way match welcome kits within 24 hours.
The bottom line: The travel club was launched six months earlier than originally projected.