This winter, the National Basketball Association offered a contest to all of the hobby shops in the United States in which the hobby shop that sold the most NBA trading cards would receive a free store makeover.

VIA, as the primary marketing distribution company for the NBA, was asked to serve as the logistics organizer of the contest. This included receiving, verifying, and counting over 200,000 trading card wrappers sent in by the hobby stores.
As part of its promotion for the contest, the NBA traveled to VIA headquarters in Somerset, New Jersey to give the VIA van its own makeover. Below are the results, with the first two photos showing the van during its makeover. The final photo arranged to look as if so many wrappers had been submitted that they blew the doors off the back of the van was posted on the NBA's website to publicize the contest.

      
Click image to enlarge.