VIA's name is derived from the Latin word meaning "the way."

VIA was founded in 1992 and has operated ever since under original ownership.

VIA's owners hold active management positions, and every client has direct access to the ownership level of the company.

VIA's first two clients from 1992 are still clients.

VIA was one of the first companies in the United States to offer marketing results reporting online. Back then, VIA accomplished this using UNIX systems and dial-up modems to allow client's access to their data in real time.