A pharmaceutical company had a problem. Its prescription pain medication required child-proof safety kits to accompany each prescription purchase. The kits, too bulky to be stocked in pharmacies, were being shipped to patients only sporadically by an outside fulfillment company, resulting in thousands of people receiving their prescription medication without safety kits. Why was this happening?
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The fulfillment company responsible for the safety kit distribution had difficulty meeting the daily volume demands, which often averaged hundreds of safety kits per day. |
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Each kit consisted of nine separate components produced by five different manufacturers. Mistakes in inventory control led to the depletion of stock and intermittent fulfillment stoppages. |
VIA was hired to solve the problem and within weeks had set up a fully operational web-to-email and automated voicemail system to capture and fulfill all safety kit requests within 24 hours. Inventory shortages ceased to be a problem as well because VIA assumed responsibility for purchasing all safety kit components. By tracking inventory through viaOnline (VIA’s real-time online inventory and ordering system), component shortages were eliminated.
The result — requests received before 11 AM are now shipped on the same day, while requests received after 11 AM travel the following day.
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