The consultant had a problem. Hired by a major credit card company to develop a travel club, he needed to find a marketing logistics company that could support the endeavor. This was particularly tricky given the rigorous information transaction requirement of his client, the credit card company.

VIA was able to solve the consultant's problem by building a web-based customer communication system so that agents of the club could then access all customer information including travel history, preferences and demographic data. Enrollee data was transmitted daily from the credit card company to VIA, which then produced and mailed four-way match welcome kits within 24 hours.

The bottom line the travel club was launched six months earlier than originally projected.

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